How To Level Up Your Social Video Content.
Updated: Jun 25, 2020
The lines for social media rules have blurred so much in the last 10 years, but what remains constant is that these companies do not play about their copyright policies. I'm sure if you've braved these cold, internet streets long enough, you have been flagged, Twitter-jailed or had your account(s) shut down completely behind improper intranet practices. Oh, to be young, wild, and keyboard happy, lol.
If you've matured into digital content creating, then you know that visuals are KEY and essential to marketing your brand. Video marketing is king and here to stay. According to Forbes, by way of HubSpot, 87% of online marketers are currently using video content in their digital marketing strategies. Apps like Tik Tok, Giphy, and Vine (RIP) - along with popular blogging style, Vlogging - has majorly shifted how we take in trends, receive news and simply see the world. This is truly the way of the world, and you’ll want to get in on the action.
With this post, I want to briefly explain the three mods of social-friendly background music (Royalty-free, Public domain and Creative Commons), share some background music websites and list my current favorite tracks I use when creating content for The Barker.
Now before I serve up my favorite sites and sounds, let me quickly give you guys a review of each background music mod and their acquirement for creative content usage.
1) Royalty-free. This mod doesn't mean the music is free. You'll likely spend a one-time licensing fee to access the music. When acquired, you can use it whenever and however you want to; 2) Public Domain. When works move into the public domain, it is essentially public property. This makes the mod free, and your videos do not require permission from whoever created the work; 3) Creative Commons. This mod is also free and has been cleared for commercial use - a system that houses content from creatives allowing others to create their work from. However, it often involves permission or attribution to its creator.
Now let's get into some music recs and resources!
Vlog - No Copyright Music (Youtube)
Chill Beats Weekly (Spotify)
Non Copyrighted Music (Spotify)
Non Copyright Music (Soundcloud)
Current Favorite Tracks (for content videos, IG stories, in-feed posts):
KAYTRANADA | DO IT
What are some of the ways you have leveled up your social, professional
and/or creative content?